The “Fair Business Practices Act of 1975,” O.C.G.A. Section 10-1-390 et seq., is the primary consumer protection law of Georgia and is enforced by the Governor’s Office of Consumer Affairs. The Act regulates unfair or deceptive practices in consumer transactions (that is, transactions for personal, family or household purposes.) The Act also regulates matters such as health spa memberships, “going out of business” sales, telemarketing, multilevel marketing opportunities, campground memberships and certain promotional activities. The Act authorizes private citizens to sue for violations in certain circumstances.